Understand Google Search? How IQS SEM and SEO Services Can Make or Break Your Business
by Mike Mieresonne
Print technology is based on product categories that users have to search to try to figure out what the publisher thinks are the most common terms to describe a specific industry. The company then has to decide how much to spend on each product category.
Google-empowered Web technology, on the other hand, enables the buyer to search any term and immediately find relevant results. It allows one web page to be found for thousands of different related keywords searches. This paradigm shift of giving the power of search to the user is being realized more and more by companies. In the past, industries were defined by several product categories.
Today, these same industries are defined in thousands of ways. The strategy of finding today’s buyers is to make sure your company can be found on Google under these thousands of keywords that define your industry.
If you advertise with IQS Directory, you have the power of SEOs who understand Google working for you and your company…