“Bounce rate” is a term that describes that percentage of visitors to your site who left from the entrance page without ever interacting with any of the content on the page. A good website should have a very low bounce rate because it draws people in, but a poor website will have a very high bounce rate because visitors immediately perceive the site to be inferior, so they go back to their search results to find something else. There are a number of ways that you can reduce your bounce rate and improve your site so that more people stay on the page and follow links to your other pages. Here is a list of the top five ways to reduce your bounce rate:
Search engines have made strides to assoctate content on sub-domains with the domain but, “they aren’t good or perfect enough to rely on.” Rand’s advice is, “I’d really urge everyone to keep your content on one single root domain preferrably in sub-folders – that’s how you are going to maximize your potential SEO benefits.”
With the recent buzz around ensuring your website is mobile ready, social signals and other factors that influence your rankings, it is easy to put link building on the back burner. Although several types of links are now ineffective or even harmful, the effectiveness of a good link building strategy cannot and should not be overlooked.
Reaching the top of Google’s search rankings requires a new strategy. The old formula went something like this: Find the words people most often use when searching for your type of business and then frequently incorporate those keywords and their derivatives in building your website. Now, not only is that method defunct, it can kill your business. Google has spent the last few years updating its algorithms to punish once-prominent sites that came to rely on those now outdated methods.
A total site redesign is a tricky thing. At some point, you must redesign your site, but when you do, you run the risk of your traffic dropping off. Redesigning a site is one of the biggest SEO challenges that a company can face.
The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has.
Although content marketing has grown to a $44 billion industry (according to Custom Content Council), for some marketers content marketing is turning into a costly pursuit. A costly pursuit that is looking less and less attractive as the reality of what it takes to create, manage and distribute enough material to feed the content marketing beast hits home.
The first thing that comes to mind when budgeting an e-commerce store might be the platform fees. Although this is something to factor in, don’t forget about everything else. Read this article to find more information about the different advantages for a variety of e-commerce platforms.
A single press release could result in numerous back links and a decent amount of referral traffic as well. In addition, press releases were a popular target for Barnacle SEO. The onslaught of continuous updates from Google has reduced the effectiveness of many strategies, so today we are going to look at how five popular press release services have fared over the past two years.
In general, I have avoided contract service for help with our website ranking. Whenever I have done so in the past, I have felt it is not a good value. However, as you may not have time or staff with expertise, it may be your best option.
As many of you know, Google constantly changes its algorithm and as such, many methods that used to work great will do little to help your site in 2015. Today, we are going to look at past tactics and talk about the ingredients you need for SEO success in 2015.
SEO, like most Internet marketing specialties, has a language all its own. The definitions below will give business leaders a better understanding of the very important ideas behind key SEO terms, and help them evaluate SEO agencies and campaigns more confidently.
Before one starts a website redesign, it is critical to have a strategic meeting to discuss your top ten keywords for your business and how it will relate to the content and objectives of the site. Without a clear direction, the mistakes to avoid will not solve the performance of the site.