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Latest Insights in the Evolving Digital World

Top 5 Ways to Reduce Your Bounce Rate

“Bounce rate” is a term that describes that percentage of visitors to your site who left from the entrance page without ever interacting with any of the content on the page. A good website should have a very low bounce rate because it draws people in, but a poor website will have a very high bounce rate because visitors immediately perceive the site to be inferior, so they go back to their search results to find something else. There are a number of ways that you can reduce your bounce rate and improve your site so that more people stay on the page and follow links to your other pages. Here is a list of the top five ways to reduce your bounce rate:

Are you using sub-folders or sub-domains? Don’t Get This Technical Issue Wrong!

Search engines have made strides to assoctate content on sub-domains with the domain but, “they aren’t good or perfect enough to rely on.” Rand’s advice is, “I’d really urge everyone to keep your content on one single root domain preferrably in sub-folders – that’s how you are going to maximize your potential SEO benefits.”

Want to lift your Google ranking? Hire writers

Reaching the top of Google’s search rankings requires a new strategy. The old formula went something like this: Find the words people most often use when searching for your type of business and then frequently incorporate those keywords and their derivatives in building your website. Now, not only is that method defunct, it can kill your business. Google has spent the last few years updating its algorithms to punish once-prominent sites that came to rely on those now outdated methods.

Content Marketing – Cost Center or Revenue Driver?

Although content marketing has grown to a $44 billion industry (according to Custom Content Council), for some marketers content marketing is turning into a costly pursuit. A costly pursuit that is looking less and less attractive as the reality of what it takes to create, manage and distribute enough material to feed the content marketing beast hits home.

Choose the Right E-Commerce Platform

The first thing that comes to mind when budgeting an e-commerce store might be the platform fees. Although this is something to factor in, don’t forget about everything else. Read this article to find more information about the different advantages for a variety of e-commerce platforms.

Are You Wasting Your Money on Press Releases?

A single press release could result in numerous back links and a decent amount of referral traffic as well. In addition, press releases were a popular target for Barnacle SEO. The onslaught of continuous updates from Google has reduced the effectiveness of many strategies, so today we are going to look at how five popular press release services have fared over the past two years.

A 6-Step Recipe for SEO Success

As many of you know, Google constantly changes its algorithm and as such, many methods that used to work great will do little to help your site in 2015. Today, we are going to look at past tactics and talk about the ingredients you need for SEO success in 2015.

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