Manufacturing for a Target Audience
When a manufacturing company produces products that are able to be utilized in a wide variety of industrial arenas, they can choose one of two paths as far as the variety of the models they make goes. The first marketing technique would be to produce products that can be used in a number of different industrial contexts, which would require a number of designs and options so that all needs could be met, and a very generalized marketing strategy so that any industry could see themselves buying the products. The other strategy involves choosing a target audience and arranging marketing techniques towards them alone. Specializing in the types of products used by one specific industry alone can improve hits on websites and calls and purchases made.