IQS NEWSROOM

A source for industrial products & services news and events.
Latest Insights in the Evolving Digital World

The Importance of Web Design

For better or for worse, successful contemporary business models must include a web marketing strategy. Success in business is and always will be a function of product quality and customer service, but as the Internet becomes more thoroughly integrated into how people live, it must also become integrated into how people do business. There are two ways to look at this task that virtually all companies are now facing: as an obstacle or as an opportunity.

Page Views, Impressions, Engagement and Understanding Site Metrics for B2B Websites

What’s the difference between a hit, an impression and a unique visitor? Aside from all sounding like activities that take place at a Saturday night college party, these terms explain different ways of measuring a website’s traffic and, subsequently, a website’s success. This process of formulating website tracking into quantifiable data is called ‘metrics’, and with everyone using the new Web 2.0, quantifying a website’s success is trickier than ever. How many visitors does your site have each day? Each month? How many page views? What is the average time each visitor spends per session? What’s your site’s click through rate (CTR)? Is anyone subscribing to your RSS feed? All these questions are pointing to one underlying concern: is my website doing what it is supposed to do? Obviously, website success looks much different to a blogger than it does to an industrial manufacturer. A professional blogger will put more weight in how much time each visitor spends reading content and how many RSS subscriptions she has, while a manufacturer wants to know how many online quotes are being submitted and how many unique visitors view his ‘Capabilities’ page. These qualitative methods of measurement are part of the industry’s shift towards ‘engagement metrics’. But before we get too deep into this new mind-bog of ‘squishy’ analytics, let’s iron out some definitions.

Good Housekeeping Rules for Maximizing Business Potential

Industrial manufacturers face a very different market. Few manufacturers have the luxury of being the sole provider of a certain product, with the exception of a few niche manufacturing companies. Competition between manufacturers is brisk, and even if you have the latest technological advances in engineering and manufacturing equipment, there are probably at least a dozen other companies that have the same. Branding, marketing and online visibility will help you stand out among these competitors, but, as Rick Brown commented on Recession Advertising 101, many companies fail to have ‘essential response tools in place’ to deal with the business that comes in. And the last thing a manufacturing company wants in this economic climate is to have customers come knocking then turn away because they received little or no response…

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