Gambling with Your Sites…Keyword Coverage or Product Categories?

by Mike Mieresonne

Keyword Coverage or Product Categories?

Print technology is based on product categories that users have to search to try to figure out what the publisher thinks are the most common terms to describe a specific industry. The company then has to decide how much to spend on each product category.

Google-empowered Web technology, on the other hand, enables the buyer to search any term and immediately find relevant results. It allows one web page to be found for thousands of different related keywords searches. This paradigm shift of giving the power of search to the user is being realized more and more by companies. In the past, industries were defined by several product categories. Today, these same industries are defined in thousands of ways. The strategy of finding today’s buyers is to make sure your company can be found on Google under these thousands of keywords that define your industry.

Gambling Board

IQS® provides full keyword coverage on the major Search Engines for one low price!

Google Technology in Action

Search TermIndustrial Quick Search®ThomasNet®
blowers6,982 keywords127 product categories
brushes12,006 keywords270 product categories
casters3,665 keywords106 product categories
chillers4,665 keywords45 product categories
fasteners5,270 keywords252 product categories
gaskets3,510 keywords256 product categories
glass8,887 keywords442 product categories
magnets3,976 keywords324 product categories
mixers9,730 keywords169 product categories
parts washers5,591 keywords243 product categories
stampings5,661 keywords266 product categories
titanium4,897 keywords137 product categories

Which Product Categories Would Your Potential Buyer Choose?

A search on ThomasNet® for “extruded plastics” has 417 product headings found (here are the first 10). The company then has to decide which ones to buy.
1. Plastics: Extruded
6. Tubing: Plastic, Extruded
2. Extrusions: Plastic
7. Edgings
3. Plastic Fabricating: Extruded
8. Insulation: Plastic, Extruded
4. Profiles
9. Plastics: Extruded, UHMW
5. Rods
10. Plastics: Tri-Extruded

Don’t gamble on only a few categories… get full keyword coverage with IQS. Call 877-977-5377 or email today!