What if someone told you there were plenty of unfilled jobs in America? What if someone told you they were really good paying jobs? Or if they told you, you don’t need a four-year degree for them? Would that surprise you? It shouldn’t, because this is a real problem for manufacturers in America. Low skill, low wage jobs are becoming a thing of the past around the country with a move towards automation. Now is the time of high-skill, high-paying manufacturing jobs.
Indiana has been, and continues to be, at the forefront of automotive manufacturing in the United States. The Hoosier state is not only known for their automotive production, but manufacturing in general. According to the Center for Manufacturing Research, Indiana led the entire country in manufacturing’s share of gross state product (GSP) for 2014, with almost a 4% lead over second place Oregon. Indiana had 29.5% of the states GSP from manufacturing.
New Jersey has long been known as a prime location for industrial manufacturing activity, particularly due to the fact that it is at the center of the Northeast corridor. This highly populated region is teeming with consumers so the demand for goods in the immediate area is very high. Manufacturers in the area benefit from a ready market and their close proximity to the eastern seaboard which makes international import and export across the Atlantic much easier. The efficient transportation of infrastructure of New Jersey combined with its many available distribution channels makes it a perfect base for manufacturers in many national and global industries.
This article focuses on local search and the steps that websites need to take in order to get better rankings. Google is used over 6 billion times a month for local search and these steps are instructive for manufacturers trying to better
Google threw a curveball at the Digital Marketing Industry this past Monday by eliminating keyword data for organic searches. Previously optional for users, now all searches have been switched over to encrypted searches using HTTPS. This means site owners will no longer be able to see the keywords and phrases people searched before coming to their site from Google. Data can still be seen from other search engines but since Google still dominates the market expect to see the dreaded “(not provided)” make up the majority of your search query reports. Whatever the reason behind Google’s recent actions, it is sure to change how digital marketing strategy is approached. Site owners no longer have the ability to segment users by keywords within their web analytics software.
Unless you force yourself not to use the internet for a day odds are at some point you will be online for work, pleasure, curiosity or some sort of need. Search engines are the avenue to find our desired interests. Both organic searches and paid advertisements catch our attention. Therefore, in order to be noticed a company must have a powerful internet presence and solid marketing plan. The internet has made the world a much smaller place and as a result has increased industrial competition over the web. We are entering the fourth quarter of 2012 with 2013 right around the corner. It is time for industrial businesses to analyze their 2012 marking plan and adjust for the upcoming year.
Every good businessperson knows the importance of product quality and customer service. These two elements will always be at the core of good business practice, and without them no business can be successful on any sustainable terms. However, in a competitive environment, it is not always enough for a company to offer its customers exceptional products and service. In order to compete, a company must make efforts to make its products known to customers and to distinguish itself from competitors. The technical term for this process is marketing, and in the context of industry, marketing has always been important.
Anyone who has used the internet to search for something over the last few years will have experienced the frustration of finding all sorts of links and information which bear no relevance to what you are actually looking for. Searching online for “Durango” will return results for both the vacation spot and the truck. The two people looking for those items are potentially in very different segments of society – one is looking for a getaway location, the other for a vehicle. Depending on which product you are selling, one of those clients is right for you. The dilemma is: how do you get the right clients to your company website to find your product and not simply accrue a succession of meaningless web traffic of users looking for something you are not selling? How do you make your website work to attract the customers you are looking for? Enter the power of targeted marketing.
For better or for worse, successful contemporary business models must include a web marketing strategy. Success in business is and always will be a function of product quality and customer service, but as the Internet becomes more thoroughly integrated into how people live, it must also become integrated into how people do business. There are two ways to look at this task that virtually all companies are now facing: as an obstacle or as an opportunity.
Cautious optimism. This is perhaps the most fitting phrase to describe the mindset of industrial manufacturers across the United States at the beginning of 2011. A steady production year throughout 2010 had given companies reason to hope for growth in the months ahead and provided a welcome change from the many months of setbacks and challenges seen during the economic recession. Now, five months into the year, those tentative hopes have not been disappointed. In fact, current and consistent growth records for the manufacturing sector show no signs of slowing down, and many businesses have good reason to remain optimistic in the months ahead. According to the Institute for Supply Management (ISM), seventeen of the eighteen categorized manufacturing industries are reporting growth for April including: plastics & rubber, primary metals, chemical products and electrical equipment, to name just a few. ISM releases monthly statistic reports based on different sectors of manufacturing such as employment, orders and deliveries, inventory, prices and production. By comparing data from these fields month to month, ISM can determine whether a sector is growing or decreasing, thus providing a basis for determining which direction manufacturing may be taking.
Why I advertise online… Being young and computer savvy in 1996 enabled me to quickly get an effective website going for our company. The awesome thing was how obvious it was that prospects were using it. I actually stopped measuring sources of leads by 2000, I think. During that time I learned to use software programs to analyze website traffic log files, and the very-cool-to-a-marketer ‘referrer’ data. I could measure the effectiveness of my advertising reliably for the first time! I learned enough to know that the ready-to-buy visitor was much more valuable to me. Sheer quantity of visitors was not the goal, but conversions were the name of the game. But whose referrals were converting? It was hard to tell in 2003. Skip forward a couple more years and I upgraded to browser-based website tracking (Google Analytics). I could do something even more amazing: I could correlate web inquiries with their source. Wow!!!
In the past decade the number of cellular phones and mobile devices, as well as personal computers and laptops in use around the world has sky rocketed. With more access to and acceptance of the internet than ever before, online advertising has become a crucial component of most industries. The success of these campaigns has been relatively easy to determine. Track the destination URLs resulting from these specific ads to see how many result in request for quote form submissions or inquiries for information. In fact, up to 84% of online marketers do just that, looking at an ad’s click through rate to track the success of a Web-based campaign. While this information is valuable, it leaves many companies unaware of one of the largest areas for generating leads based on internet advertisements. Not even e-mail or request for quote submission forms can match the successful sales generated by one of the oldest means of customer service: the in-bound phone call. Leading Pay-Per-Click companies specializing in online marketing, such as ReachLocal and Top Spot, state that over 60% of internet leads are generated by phone, but still this avenue for revenue is too often overlooked.
What drives the most traffic to your website? The answer, of course, is keywords-those terms incorporated into your site content that allow crawlers to efficiently gather data about your website, and more importantly, that are used by major search engines like Google and Yahoo when indexing and categorizing your site in its database. In short, they drive potential and interested search-engine-using customers to your website. Without them, you might never be found.
In 2005, Google introduced a ‘nofollow’ method for changing the way search engines view links leading in and out of websites. Before the ‘nofollow’ tag, all hyperlinks from your site to other sites ‘leaked’ pagerank – which is, to put it very simply, a measure of how much authority your site has. This translates directly into how often your site is found by search engines like Google, and as every SEO nerd knows, Google love = visibility, and visibility = business. Regular hyperlinks pass along the pagerank your website has built up by dividing that rank proportionally between themselves. Think of it like inviting friends over for cookies. If you have 3 friends over for cookies and you made 9 cookies, those three friends will eat three cookies each. However, if you invite 9 friends over, each will only take one cookie. But the end result is the same: they took your cookies.
Business owners and entrepreneurs are taking pay cuts, and even indefinite pay suspensions, to keep their business afloat. This comes as an alternative to employee layoffs, marketing cutbacks (which are damaging in a recession!) or the business’ going under altogether. According to American Express’ OPEN Small Business Monitor survey, 30% of U.S. small business owners and managers have stopped taking their own salaries. Another survey done by Staples found that 50% of the 300 business owners they surveyed are reducing their own compensation. Here are a few more interesting statistics on how the recession is affecting U.S. businesses: – nearly one quarter have reported bartering activities and services (nearly half showed openness to bartering)…
This is a question which is often raised by our advertisers. IQS offers free Hitslink website tracking to all companies listed in our directory, not only so that listed companies can track the progress they’re making through being listed on IQS sites, but also so that our manufacturers and service providers have an effective tool for measuring their overall success on the web. Naturally, many of the companies which come to be listed on our sites already have some form of website tracking (although you’d be surprised to find out how many companies have no website tracking at all). While some have paid tracking programs, most of the companies that have tracking come to us already set up in Google Analytics, Google’s free website tracking service which goes hand-in-hand with Google’s Adwords program…
As the Wall Street Journal’s figures showed, consumers haven’t stopped buying entirely – in fact, their consumption has dropped far less than production has dropped. When businesses finally empty their inventories, they will face continuing demand – demand which they must meet. Consumers will force businesses to rebuild their inventories, causing the gears of industry and manufacturing to begin turning once more. Granted, Wall Street stocks and the job markets are still plummeting at alarming rates, and no one is quite sure when (or ‘if’, as many gloomy commentators have said) things will take a turn for the better. However, the inevitability of an inventory rebuild in the manufacturing community gives us in the world of B2B commerce some cause to hope. A recent issue of Alliance News & Info reported that while revenues, purchasing and jobs are still on a steep decline, there is evidence that the decline is beginning to level off. ‘The longer term economic outlook is beginning to show the first tiny signs of hope’, Alliance observed with caution.
Industrial manufacturers face a very different market. Few manufacturers have the luxury of being the sole provider of a certain product, with the exception of a few niche manufacturing companies. Competition between manufacturers is brisk, and even if you have the latest technological advances in engineering and manufacturing equipment, there are probably at least a dozen other companies that have the same. Branding, marketing and online visibility will help you stand out among these competitors, but, as Rick Brown commented on Recession Advertising 101, many companies fail to have ‘essential response tools in place’ to deal with the business that comes in. And the last thing a manufacturing company wants in this economic climate is to have customers come knocking then turn away because they received little or no response…
It makes sense: when budgets are tight, surplus spending gets cut. These ‘surplus spending’ cuts often include a company’s marketing and advertising efforts. This is what marketing gurus call a ‘big mistake’…
In industry, where off-the-shelf solutions are a rarity, you need an algorithmic solution – simple, reliable, repeatable – that allows you to react quickly to that prospective customer’s needs…