Tag Archives: industrial manufacturing

Gambling with Your Sites…Keyword Coverage or Product Categories?

Print technology is based on product categories that users have to search to try to figure out what the publisher thinks are the most common terms to describe a specific industry. The company then has to decide how much to spend on each product category. Google-empowered Web technology, on the other hand, enables the buyer to search any term and immediately find relevant results… Continue reading

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Trends and Opportunities in the U.S. Automotive Component Markets: Original Equipment Manufacture (OEM) and Aftermarket

The major emphasis of this review paper is on the trends of automotive components in the U.S. markets – OEM and aftermarket. However, since much of the business is now global, world-wide automotive component market trends are also discussed… Continue reading

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